Top 10 Reasons people DON'T open your emails- It's not YOUR Fault!
I feel your pain. I've been there.
You've crafted the perfect message. You've followed every piece of advice to create a memorable 'hook'. You send out thousands of emails. You anxiously await the sales that will certainly be pouring in. And then....NOTHING!
Wait...you followed every step to craft the perfect marketing message...a blockbuster hook, proven by extensive testing to generate conversions. What happened?
Well, Scooter, they just didn't open the email. Welcome to the world of email marketing.
Relax...it's not your fault. The simple truth is that not all emails get opened. Sure, you can control the message, the title, the time you send out the emails.....but you can't control the mindset of the opener. There can be a THOUSAND reasons why someone just didn't open your message. Here are the Top 10 Reasons why people just don't open every email they get. (Do You?)
1. Boring or Generic Subject Line
If the subject line doesn’t grab attention immediately, people just skip over it.
2. They Don't Recognize the Sender
Emails from unknown or suspicious-looking senders are often ignored or deleted.
3. It Looks Like Spam
If the email has too much hype (like “FREE!!!” or “LIMITED TIME!!!”) or strange formatting, people assume it’s spam.
4. Bad Timing
If the email arrives at a busy time (like Monday mornings or late at night), it gets buried and forgotten. Also, you have NO control over the mindset of the opener. Everyday stress: dog just dies; school recital; flat tire; lost her job; unexpected health issue....people have lives outside their computer.
5, They Get Too Many Emails
Inboxes are flooded. People prioritize only the most important or interesting emails and ignore the rest. Some people get a few dozen emails daily; others get HUNDREDS. They just don't have the time to check all of them. How many times have YOU looked at a screen full of emails, after a hectic day, and said, "The hell with it..." and deleted them all?
6. Past Emails Were Disappointing
If earlier emails from the same sender were boring, irrelevant, or pushy, readers will likely stop opening new ones.
7. Wrong Target Audience
If the content doesn’t match what the recipient cares about, they won’t even bother opening it.
8. Poor Personalization
Emails that feel generic (“Dear Valued Customer”) instead of personal (“Hey [Name]”) make people feel unimportant. MLGS makes it easy to personalize EVERY email.
9. Overly Salesy Approach
If the subject line screams “Buy something!” instead of offering real value, most people lose interest.
10. Technical Issues
Sometimes emails don’t display correctly, get clipped, or are auto-sorted into folders like "Promotions," where they’re easily overlooked.
Some people get a couple dozen emails daily; some get hundreds of emails every day. You have no control over that. The only way you can get thru is to persevere.
Not by spamming someone. Just be consistent, make sure your branding is easily recognizable, and provide value. In time, the recipient will be able to glance at his/her emails, spot your name/brand, remember that you provided something more that just another sales pitch, and THEY MIGHT open your email.
Remember, you have no control over someone's mental state at the time they check their emails.
Be consistant...be informative....give value..
Get your first 100 leads TODAY. Click HERE
